Six years ago T. Harv Eker held a personal development workshop in his basement for eight people. Today, Harv’s company (Peak Potentials Training) fills hotel ballrooms to capacity each time they host a training. How many of you would like to see your blog make a similar shift from little-known to well-known?

You can make your transition in the same way Harv made his . . .


Through practice you will develop and sharpen skills while making steady progress toward your blogging success point. Cultivating these five competencies will benefit you regardless of the level at which you’re starting.

Practice, practice, practice. Until the practice becomes your practice.
~Brad Brown

Writing prowess. Regardless of genre, niche, or purpose, all successful bloggers (whether success is measured by readership, acclaim, or net income) communicate clearly, articulately, and in a way that ensures that readers get value from each post.
Resources for honing your writing skill include:

o The Copywriter’s Handbook, by Robert W. Bly

o Words that Sell, by Richard Bayan

o Copyblogger, Brian Clark’s blog

o Writing classes (at your community college or from private instructors)

o Voice coaching (if you prefer podcasting to writing your posts)

Design savvy. Though we’re told not to judge books by their covers, we all know that visual impressions are powerful. Successful blogs are well-designed blogs. Colors are thoughtfully used; elements are carefully arranged; white space is adequately apportioned; images are added for effect.

Resources for developing your artistic skills include:

o Art classes (at a community college, museum, or local studio)

o Books and articles about colors and color psychology

o DIY (do-it-yourself) and “makeover” TV shows

o Ad agency websites (get ideas from their creative work)

Ask yourself the secret of your success. Listen to your answer, and practice it.
~Richard Bach

Programming know-how. Blogs are designed so that you don’t need to know HTML, CSS, PHP, or any other computer language. You’ll have greater flexibility, however, if you know how to tweak or hack(?) the code behind your blog. Knowing code basics is equivalent to knowing how to change a flat tire or use jumper cables on a car. Someone else can do these things for you, yet it’s easier, more efficient, and generally more economical to be self-reliant in this regard.

Resources for building your programming muscles include:

o Computer classes (community college continuing education courses are great for this)

o Books (series such as Dummies, Visual QuickStart Guides, etc.)

o Forums (learn from existing question and answer or pose your own query)

Creative/curious spirit. When I first began web design, I was sometimes frustrated because we never really “finished” a site. Even after launch, there were features to add, areas to edit, and a continual flow of new ideas and requests. Blogging is ever evolving too, so the best bloggers stay curious and keep experimenting. Get started with your best ideas then keep looking for ways to improve, innovate, or replicate, knowing that change is natural (and even fun!).

Resources for nurturing your creative/curious spirit include:

o The blogosphere (check out the cool blogs and creativity that already abounds)

o Blog conferences (Blog Business Summit, Podcast & New Media Expo, BlogHer Conference, Women Business & Blogging)

o Kids (especially those between the ages of 4 and 12 will show you what creative and curious looks like)

Magnetic vision. Most of us grew up being told some version of this aphorism “Work hard to get ahead.” Though successful bloggers do devote plenty of time and energy to blogging, holding a clear vision and focusing on what you want is your primary responsibility. Many people halt their progress when they start fixating on the bumps they’re encountering rather than holding their vision in their minds. Identify your blogging goals, believe you can achieve them, envision yourself having reached them and feel joyful, elated, and proud of what you’ve done. Then, take inspired action and start making the journey from unrealized possibility to potential fulfilled.

Resources for learning how to become a magnet for the results you desire include:

o Law of Attraction, by Michael Losier

o Abraham-Hicks books, videos, workshops

o The Secret DVD (or the book)

o Dr. Michael Beckwith

Five areas on which to focus your energy. Five skill sets to refine. Five things each of us is capable of doing. Five actions that will hasten positive results. Five practices that can lead any blogger from mediocrity to mastery.

For every pass I caught in a game, I caught a thousand in practice.

~ Don Hutson

Shonnie Lavender specializes in teaching service-professionals how to effectively use blogs to grow their businesses. She has helped hundreds of people better understand blogs and has worked with over a dozen small business owners to plan, build, and promote their blogs to their target audiences. A certified coach, with a professional background in marketing, communications, and web design, Shonnie delights in teaching others so they make the shift from “I can’t do this” to “I’ve done that.”

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